Promote your business to the thousands of attendees at the 23rd Annual Heart of the City Cruise In. We'll be setting up the "Vendor Alley" in the Richland Bank Parking Lot at the corner of Park Avenue West & Walnut Street right in the heart of the action. Reserve your spot and be a part of something major! For only $25 you can reserve a spot in Vendor Alley. This small fee reserves your spot, you should plan to bring your own table, tent or other promotional materials! Vendors should plan to be set up between 11:00a.m. and 4:00p.m.